Email Marketing: Triggered Content for On-Site Searchers
by David James, Bethesda Emedia Marketing
Repost

Adam T. Sutton, Senior Reporter of Marketing Sherpa, gives tips on triggered content for on-site searchers via email marketing.

Tactic 1. Build emails around search tools and content.
Tactic 2. Connect subscribers and searches with cookies.
Tactic 3. Do not overwhelm subscribers.
Tactic 4. Start with a test program.

Read the whole report.

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