After finding out the ideal number of tweets per day is a lot higher than I would have guessed (more about that in a moment), I was curious to find out the ideal times to tweet.

According to an August 2010 report by MarketingSherpa, marketingsherpa, the 6 key elements of any Email campaign can be tested – at least occasionally. That is the conclusion of a survey of 1,493 marketers about what they viewed as important to test. This test included A/B testing and multivariate testing to try and improve Email campaigns.

Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media matters – at least for managing PR problems. Comcast, despite its utility heritage, monitors Twitter for complaints (not sure if they competently resolve anything though). And Pepsi PR guys with Twitter accounts competently responded to viral outrage about a suicidal Pepsi calorie.

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., consider making some of these simple changes as well to become instantly more social.