5 Steps to Reduce the Pain of Starting a Business Blog
by Melanie Faria, HubSpot
Repost

Many businesses have blogs. Are you thinking of having one, too? Blogs can be a big pain if you are not ready to give it the attention it needs. HubSpot has a great set of five steps that will help you reduce that pain.

1. Start reading blogs in your industry. This helps give you a good idea about the language and type of writings that are out there.
2. Setup is easy. Get that sub-domain set up and a blog software going. It’s easier than you think.
3. Determine your audience. Know what you are trying to do with your blog. Who are you trying to reach? What are you trying to accomplish?
4. Review old emails to find common questions that leads or have customers asking about. Figure out what to write and what content will generate responses or engagement.
5. Post! Not all posts have to be stellar work. Start producing and get feedback from your audience.

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