Why Is Email Marketing Hot?
by Majon International
Repost

Three simple features of any promotional medium can deem it ‘hot’: high returns or high profits, long-term prospects, and cost effective delivery.

Email marketing has all of these features. Recession and the constant need to cut down costs have forced many businesses to cut down on their expansion plans while still trying to be profitable.

Businesses, especially small and medium sized ones, cannot afford to be highly capital intensive or employ a large pool of professionals. Email marketing has given these businesses the perfect fillip in the gloomy times, and not only have these businesses cut costs, but have also earned profits.

Let us take a look at some of the reasons why email marketing is so popular:

Cost effective method: This will probably count among the cheapest methods of promoting a business, as email marketing does not need too much investment. According to a survey, this technique has the second lowest cost per order (CPO) of all direct marketing techniques.

Impressive returns on investment: What else can an entrepreneur want? Returns on investment are music to the ears of any entrepreneur. A study conducted by the Direct Marketing Association reveled that email marketing generated an ROI of $43.62 for each dollar spent in the year 2009.

The projected figures for 2010 are $42.08 for each dollar invested. This technique has by far outperformed all other direct marketing channels like print catalogs.

High performer: Datran Media conducted a study and found that at least 39.4% of all advertisement executives believe that email marketing has been the biggest performer among all other direct marketing methods. According to Forbes Media, this technique is the second most effective technique and is preceded only by the Search Engine Optimization (SEO) technique.

Direct impact on customers: Email marketing uses a direct appeal method that is often found to be very effective in selling a product or a service to the customer. The emails directly reach the mailbox of the customer and are more likely to hard sell a product or a service.

However, all may not be rosy with email marketing. Experts point out that this technique can be profitable only if it is managed the right way. Email marketing also has the potential to annoy a lot of people if it happens to knock at the wrong doors at the wrong time.

—-
Bethesda Emedia Marketing – Ask us about your website or template redesign.