How Cutting a House List 95% Helped Double Sales: 5 steps
by David James, Bethesda Emedia Marketing

An email database that reaches into tens of thousands of contacts doesn’t always mean that it will perform well. A large list does not always equal high performance. No strategy and send schedules can often hinder the potential of a large list. Here are some steps to clean out your list and re-engage recipients. Turn your list into an efficient, high-powered marketing channel.

Step 1. Plan New Content Strategy
Step 2. Send Re-engagement Email to Most-Active Subscribers
Step 3. Send Re-engagement Email to Other Subscribers
Step 4. Respect and Grow the List
Step 5. Practice Good List Hygiene

Results
Even though you may end up cutting 95% of your large list, what you have left is a more responsive list. The channel you create will result in more activity and successful connections with recipients.

Click Here to check out the full case from Marketing Sherpa.

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