4 Case Studies You Can Read in 39 Seconds
by Bethesda Emedia Marketing
Repost

Case Study # 1: A non-profit publisher had us set up 17 eMail lists, dedupe, and tag the selects to mail by list. Sounds remarkably like direct mail. This is an area too many eMarketers seem to think can teach them anything. The client mails 3-5x per week. Not the entire list but slices.

Case Study # 2: An association had been doing its daily eNewsletter in-house. The server was crippled for about 2-3 hours per day. No reports were reliable. It was impossible to tell the bad addresses, hard or soft bounces and the like. After two months of eMails, we cut the size of the file by about 40%. Today, these reliable, deliverable addresses get the daily eNewsletter. We supply accurate reports, handle the unsubscribes, etc.

Case Study # 2.5: The same association is so satisfied with the service after 18 months’, they assign a weekly journal, a monthly journal and the press release list to BEM as well.

Case Study # 2.75: The association had BEM design and integrate the subscription opt-in/opt-out page for their website.

Case Study # 3: A specialty publisher has been sending their eMail newsletters in-house for years. They have appointed BEM to handle the Partner eMail. The response rates have shot up dramatically. The target audience for these publications generally work for large, academic institutions who have advanced firewalls and all sorts of filters on in-coming eMail. Through the “trusted sender” program, we are able to deliver a larger percentage of the promotions. This gives the promotion a better chance to be considered by prospects.

Case Study # 4: An advertising services company President was seeking a new revenue stream during the dramatic changes in his business. Offering the Emedia Marketing services from BEM has permitted him to widen his product offers and, more importantly, increase profit margins without adding additional staff. Using the project management skills in-place in the organization, additional work was easily handled.

About Bethesda Emedia Marketing:

Bethesda Emedia Marketing, (BEM) headquartered in Bethesda, Maryland, provides smarter email marketing through its personalized Emedia services. Clients rely on BEM to supply them with the technical expertise to ease the many issues raised by on-going Emedia marketing campaigns.

Using, BEManage (sm), Bethesda Emedia’s Project Management Software, we are able to provide a level of logistics management and reporting that permits current reports.

These services include:

• eMail Template Design and Testing ensures each promotion looks the same everywhere. This is a major concern for many mailers.
• Email Project Management handles the opt-outs, the opt-ins and sending and tracking all information to your database.
• List Enrichment Service – add eMails, other business and consumer data, verify the addresses are correct, remove known spam catchers, and other services.

Bethesda Emedia Marketing is a spin-off from the Bethesda List Center, Inc., (BLC), founded in 1991. BLC is a well known and highly regarded direct marketing list manager and list broker. The company has worked with Fortune 500 sized organizations and many other companies, colleges and universities and non-profits and associations.

Additional information about Bethesda Emedia Marketing is available:
Bethesda Emedia Marketing

4300 Montgomery Avenue
Bethesda, MD 20814-4463.
301 986.1455