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4 Out of the Box Direct Mail Marketing Examples for Inspiration
Repost: Original article by:business2community
There are different ways on how to market your business using print products. Display ads such as posters and banners are shown at locations with high foot traffic to maximize the number of people who will see them. The problem with these kind of marketing strategy is that the media used limit the print’s message from truly getting across people. Marketers will have to do much more than just dazzle passersby with the poster’s this is where direct mail marketing comes in. Unlike display ads, direct mail marketing brings the marketing tool right at your audiences’ doorstep. More importantly, these come in creative and unique forms that appeal not only to the eyes, but also the mind. Don’t believe me? Below are some awesome examples of direct mail marketing to inspire you to come up with your own campaign.
Pop-ups create more compelling content, allowing for more engagement and interaction with your market. IKEAtook this concept and used it on their direct mail campaign to promote their Flat Pack furniture designs. The bi-fold mail opens up to reveal a pop-up version of a bed, side table, bookshelf, and a drawer. This symbolizes the ease and comfort of designing your home to your liking using IKEA products.
Only the crafty and creative could have come up with something so simple! Due to the global financial crisis, companies have downsized, leaving people unemployed and broke. Instead of waiting for a miracle to happen, Jesper Winthenfrom Denmark made the most out of a terrible situation by creating a direct mail version of his resume complete with sample works. The mail is made from regular photo paper, so it’s not as appealing as it could have been. But as a campaign, it’s one of the more imaginative ones, which goes to show that you only need to be creative with your direct mail to make it work.
This is a self-promotional piece for a school assignment, so it’s unclear whether the mail has been run as a campaign. In concept, however, the materials involved and the ideas suggested in the direct mail made by Christer Dahlsett is astounding. Recipient of this mail will receive a metal box containing the tools used by Dahlsett, along with a small resume card.
Vedior, an international staffing services company, strikes the rare balance between an ingenious concept and a clear marketing message. The company sent HR Managers a box with 5 lab tubes inside, each with different bacteria. The copy makes clear of the direct mail’s intention: “Just test us. Infect your employees. And see how fast Vedior sends the perfect replacement.” 43% of the managers who received the mail loved the idea. Not to mention, Vedior’s campaign won bronze in Eurobest 2007 and became finalist in the 2008 Cannes Lion.
Given the examples above, which of the following do you loved the most and why? Any other creative campaigns you’d like to share with the group? Feel free to share your thoughts by commenting below!
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