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FREE MARKETING ARTICLES: ‘Direct Mail’
IT company’s zombie-themed campaign increases CTO 3% at president, owner level
Sometimes, B2B can be fun. Take for instance this award-winning case study from SunGard Availability Services that took advantage of the popularity of zombies in current media and culture.
Why Direct Mail Still Matters and How to Make It Work for Your Business
Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA).
The Great Divide In Content Marketing (Infographic)
Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there's a startling contrast in the motivations behind content…
5 Tips for Producing Direct Mail Copy That Sells
In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes…
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