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Website Optimization: How you can improve conversion by finding your buried treasure
Repost: Original article by
marketingexperiments
Looking at a page on your website and trying to see the problems that are hurting your conversion can be overwhelming. First of all, it’s your page so you don’t have an objective view of things. It’s like editing your own work. Second, it’s just hard to know where to start.
This was the case for ecopaper when they submitted their homepage to us for our special Live Optimization Webclinic on July 21, 2026.
It turned out that there were some very simple mistakes they were making related to showing the true value that their company had to offer. They were burying it on their about page. Getting it out front and expressing it to their audience could be critical to getting a lift in conversion on their site.
So here’s the page our Senior Manager of Optimization, Adam Lapp, was presented with for review…
» Read the Original and Complete Article
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