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5 Tips For Better Business Storytelling
by Jeanne Hopkins hubspot
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Who are you?
For marketers, this is more than an existential question. It’s an opportunity to tell your story. Your story has enormous power. It’s time to harness it.
Defining who you are by telling your story is an opportunity to create a brand for your company in way that is way more powerful than a logo or mission statement. As a company, you have DNA – the stuff that got you to where you are today. DNA, you ask?
That’s right. Your people. Your plan. Your struggles, your triumphs, the things that made you who you are today. In truth, your DNA is the collective memory of your people. It’s your people and the plan you gave them. I bet it’s a great story.
Every company website has an “About Us” page. The good ones have a “Company History” page. The great ones, I would argue, have books written about them. The further along this continuum you go, the more value you receive. It’s essential that you get something special out about who you are.
This is a marketing blog and I would argue that your most important audience members for your company history, especially for marketing purposes, are your own employees – current and future employees.
A great company is a great place to work. It’s a place everyone is proud of, so your story should be the kind that your whole team will want to shout from mountaintops. When that enthusiasm is obvious, your customers will notice. And they will want to be a part of it.
So tell your story.. It could be the most fun and beneficial marketing project you ever do. You have a great story – leverage it.
5 Tips to Help Tell Your Story…
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