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Our experts came across these previously published articles we thought you would find useful.

These are re-posts from the original sources. Author: soundest

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While developing Soundest we have always tried to learn something new related to email marketing (and still do). Our guys and girls read various blogs, follow experts on social media to find and share new insights. That's why we would like to share the list of 99 really useful email marketing resources we have found on the web. 

Everyone should find something useful here, regardless of their level of expertise. But this list is a must read if you:

• Are not sure if email marketing is right for you;
• Own online shop and want to increase sales;
• Own blog or other website and want to increase traffic;
• Are already doing email marketing and want to improve.

Due to length of the list we have split it into 2 parts. P.S. All resources are listed in random order.

For those who don't believe in email marketing

1. The Cockroach of the Internet. For those who say that email marketing is dead, Rebecca Odes replies "no". It's funny how she compared email marketing to the cockroach of the internet, but it's actually very true.
2. 5 Ways Email Marketing Can Explode Your eCommerce Business  – If you own e-commerce website – then you should read LemonStand's blog post.
3. Why Email Marketing is the Key to Ecommerce Success  – Mark Macdonald's blog post is another "must read" for online shop owners who are not convinced with perks of email campaigns.
4. 3 reasons why email marketing is the King of ROI. Let's speak about numbers. Aaron Zakowski gives great insights about return on investment of email marketing.
5. Email marketing is still more effective than social media marketing. Although social media marketing is on hype, email marketing is still better and more effective.
6. Email Marketing delivers the highest ROI. Econsultancy prepared a report which states that email marketing provides the highest ROI (compared to other marketing channels).
7. 10 Must Know Email Marketing Statistics 2014 [Infographic]. Still not convinced? Take a look at these beautiful numbers. They are more than enough to prove that you should start an email campaign right now.

We hope these resources helped you decide to start using email in your marketing campaigns. Let's move on.

Email marketing basics

8. Email marketing dictionary. Chad White has prepared a great dictionary which contains all definitions you need to know and even more. Don't get lost in email jungle.

9. Another great list of resources (starting from very basics and ending with spam issues, deliverabillity etc.).

How to grow your email subscribers' list

10. 10+1 ways of growing your email list via twitter. Jordie Van Rijn shows that email marketing combined with social media is even more powerful tool.

11. 7 easy-to-implement strategies how to use Facebook to grow your email list. Let's not forget Facebook and use it in you email marketing strategy.

12. 5 Ways to Grow Your Email List With Social Media. Social Media Examiner recommends inplementing custom Facebook applications (Sign up forms), hosting webinars, running contests, etc. as a part of your marketing strategy.

13. Build a Client List with a Pinterest Promotion – and don't forget Pinterest as well.

14. 17 Ways to Get More Subscribers for Your List. Liz Lockard shares 17 ideas how to grow your email list – including pop-up forms, hello bar, running a contest, Adwords campaign, etc.

15. 10 proven ways to grow your email marketing list. Some of these tips are similar so Liz Lockard's, but others are really good – i.e. sponsoring an event, using Google Remarketing, etc.

16. How to get your first 100 email subscribers. Brian Harris did a great job giving examples from his own experience with very detailed descriptions.

17. 4 Steps to Building an Email List for Your Ecommerce Business. Specifically for e-commerce. Consider having landing pages, limited time offers, etc. in your strategy.

18. 3 Creative Ways to Grow Your Email List. Duct Tape Marketing reminds that you mobile app, QR code and 1 more way how to grow email marketing list. Yeah, we know that QR codes is outdated technology, but you should give it a try. Maybe it will work for you.

19. How to Grow Your Email List with Twitter Lead Generation Cards – Twitter cards is another tactic you should try in order to grow your list.

20. How to Build and Maintain a Winning Email List for your eCommerce Store – another great resource for owners of e-commerce websites.

21. 8 Unorthodox Ways to Grow Your Email Subscriber List give you even more ideas how to grow email list. You should try drip email campaigns and connecting offline with online.

22. 41 tips how you can grow your email list. BlogTyrant has created a vast list. Some of those tips were already mentioned in articles above, but others are pretty neat and worth your time.

23. Email Lists—Build it and They Will Come. Ten ideas that can help you build an email marketing list for your business.

How to get your newsletter opened and clicked

24.  Tips On How To Get Your Emails Opened & Clicked + Mobile Optimization Strategies is a must watch. KISSmetrics and Litmus have teamed up and recorded a webinar which will give you cool insights about optimizing newsletters.

25. How to Write the Perfect Email Subject Line. Have you ever hesitated whether to open or not an email just by judging the subject line? Of course you have! Everyone has. That's why subject lines are very important for email marketing. Oli Gardner from Unbounce gives his thoughts on this topic + shares great Infographic from Litmus.

26. How to Write the Perfect Subject Line [Infographic] And here that infographic by Litmus + their insights.

27. The 9 Best Email Subject Line Styles to Increase Your Open Rates – Megan Marrs also shares her insights about subject lines.

28. The Most Effective Email Subject Line Length. Retention science have prepared a great report. Remember – short and clear subject lines give better results than the long ones.

29. 70+ examples of how email preheaders drive opens, René Kulka gives a huge list of examples how preheaders (a.k.a. annotations) can work for you.

30. Call-to-Action Button Copy: How to reduce clickthrough rate by 26%. After subject lines and preheaders are mastered, your next target should be call to action (CTA) buttons. Daniel Burton shares few insights how not to screw up clickthrough rate.

31.Email marketing CTA design: five good vs. six bad examples. Econsultancy wrote a great post. Take a look at these good and bad examples of CTA buttons.

32. The Ultimate Guide to Email Image Blocking. Another blog post from Litmus (these guys always give really good insights – they are one of our favorites). This blog post was originally posted before Gmail introduced automatic download of images. But you should have in mind, that Outlook still requires manual actions to view images of newsletters. That's where ALT tags and "bulletproof" buttons come in handy. Every time you add a picture add ALT text as well. Soundest templates already have bulletproof buttons, so we got you covered here.

33. 37 Tips for Writing Emails that Get Opened, Read, and Clicked. Solid list of 37 tips related to copywriting.

34. Perfect Timing: The Very Best Time to Send Email Newsletters – What is the best time to send? Short answer – it depends on your audience. Read this post and find out details.

35. 10 easy ways to improve email open rates [Infographic].

How to increase sales with email marketing

36. Email segmentation and targeting options blog post is about learning from 6 layered targeting options used by online retailers. They can be applied to any business.

37. Why List Segmentation Matters in Email Marketing – Remember: your subscribers aren't all the same. You should treat them differently and offer different content/offers/etc.

38. 7 email campaign segmentation techniques – gender, location, age are just few options (of 7) described by Smart Insights).

39. 10 case studies that show the power of email segmentation – real examples are the best way to learn. Econsultancy give 10 case studies where segmentation saved the day.

40. 27 Ways to Slice & Dice Your Email List for Better Segmentation – still not enough segmentation ideas? How about 27?

41. How to craft a good email offer – Make your subscribers an offer they can't refuse.

How to save your newsletter from Spam folder

42. What is spam? In case you don't know spam (although we doubt it) – read this short description.

43. Email Marketing: All That Sizzles Is Not Spam [Infographic] – In this infographic, Leadpages compared the attributes of spam and legitimate email marketing. They illustrated how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI).

44. Email Deliverability Terms You Need To Know – The most common email deliverability terms and definitions to keep you updated and moving forward onto your next marketing campaign.

45. Are your email newsletters going to spam? – Elizabeth Yin covers 8 tips how to increase your deliverability.

46. Avoiding Spam Filters. Alex Griffis wrote a helpful post with tips to preventing your email from being marked as spam.

47. How to Avoid Spam Filter Triggers.

48. How does email file size affect deliverability? – How will image size, Email load time and other factor affect your deliverability? Find out in this article.

49. A Marketer's Guide to Getting Past Email Spam Filters – No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox.

50. All About Deliverability: Webinar with Al Iverson [Webinar] – In this webinar on email delivery Al Iverson explains how spam filtering has evolved from a content-based system to one that weighs dozens of factors, often without human oversight

51. What do people think of SPAM? [Infographic] – How do you define SPAM? Opinions differ. This infographic from Flowtown tries to get to the heart of the matter. North American numbers, but non the less very useful in understanding what people think of SPAM.

52. The dark side of deliverability – email marketing benchmarks [Whitepaper] – Find out how your email campaign's performance ranks against your peers, and learn best practices to improve your email performance through improved data quality.

53. Check if your domain is blacklisted.

Cool email marketing campaign ideas / design

54. 7 Clever Email Campaigns That Get Customers Buying Again. If you have a great product, customers will probably want to buy from you again. But that doesn't mean they'll always remember to. People are busy. Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past!

55. 7 Ecommerce Email Campaigns You Should Steal Today – To help you come up with some ideas, Shopify's Mark Macdonald assembled seven high-impact ecommerce email examples that have landed in his inboxes recently, that you can take inspiration from and put to use in your business today.

56. 5 Marketing Emails from Leading Online Retailers – Here are five email marketing campaigns from HauteLook, Gap, Williams-Sonoma, Cost Plus World Marketing, and GNC. The examples show what five leading online marketers are sending to their prospects.

57. 25 Days of Inspirational Emails – Litmus have collected 25 inspirational emails that can give you new ideas for the next email campaign.

58. Our favorite emails of Q1 2014 – just pick a winner! Alchemy Worx have picked 3 best emails (in their opinion) in 3 nominations: Best subject line, Best creative and Best copy.

59. Using color in your emails – what you need to know – After you've made your sure your email is optimized for mobile and web, looks great, and has compelling content, consider adding color to your emails to make them even more successful.

60. Really good emails – a list of beautiful and high quality newsletters + transactional emails + system emails.

61. Email Inspiration: 5 great Animated GIF emails – Action Rocket HQ picked 5 great animated GIF emails they have spotted in their inboxes.

62. Beautiful Email Newsletters – a gallery showcase of various newsletters.

63. HTML Email Gallery – one more gallery for newsletters where you can catch new ideas.

Pinterest boards with inspirational newsletter designs

64. 1st Gallery

65. 2nd Gallery

66. 3rd Gallery

67. 4th Gallery

68. 5th Gallery (only Welcome emails)

69. Collection of various Email marketing design boards

Email marketing metrics

70. Email Campaign Performance Metrics Definitions – a list of most common email marketing metrics' definitions.

71. 7 Most Important Email Marketing Metrics – In this article you will learn what email marketing metrics you should care about, why and how can measuring and following these metrics help you understand better your email subscribers.

72. 8 Email Marketing Metrics That Matter – Kristi Hines mentions few more metrics that you should keep an eye on.

73. The Essential Email Marketing Metrics You Should Be Tracking – This and two previous articles conflict with each other in some aspects. Our suggestion – read all three articles and draw your own conclusions. Or even better – track them all (for now) and see what works for you.

Legal stuff – anti spam policies, CAN SPAM, etc

74. Understanding the New Canadian Anti-Spam Law. On July 1, 2026, Canadian Anti-Spam Legislation (CASL) came into effect. This article answers common questions from ecommerce merchants to ensure they are operating in accordance to the new law.

75. The CAN-SPAM Act (In Plain English). A quick guide that gives a breakdown of the Act, and it focuses on the main parts you need to be concerned with.

76. How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic].

77. Anti-spam laws. A list of resources related to spam and legal issues.

Other resources (uncategorized)

78. The Best Kept Secret for Email Campaign Feedback. A little "hack" that can help you get feedback from your subscribers.

79. Debunking the 7 myths of email marketing [Infographic]. Alchemy Worx looked at commonly cited wisdom about email marketing and put together their top 7 myths that need rethinking.

80. From the Inbox to the Landing Page: Email Marketing Best Practices In Action. In this artice you'll find a roundup of email best practices in action—complete with plenty of examples.

81. How to Stop Your Welcome Email From Being a Dead End. Welcome emails are fertile places to cross-promote, upsell or gather more information. With all that potential, take a look at five ways to be sure your welcome email inspires leads to take action.

82. Past the Pop-Up: 10 Email Marketing Tactics You've Never Tried. Danny Schreiber picked 10 simple yet great email marketing tactics.

83. 5 Emberrassing habits that keep your emails from getting clicked.

84. Meet the top 250 email experts on Twitter [Infographic + list]

85. Ten Infographics on Email Marketing Best Practices [Infographic]. Top 10 Social Media collected 10 very informative infographics (some of them were already mentioned in this list).

86. 10 best email marketing practices [Infographic]

87. Email Marketing Trends In 2014 [Infographic]

88. Mind-Blowing Email Marketing Statistics 2014 [Infographic]

89. Email Marketing Tips for Retailers [Infographic]

90. How will you improve your email marketing in 2014? [Infographic]

Email Marketing Fails

It's always better to learn from mistakes made by others.

91. 3 Happy Birthday Email Marketing Fails From Brands.

92. How To Get Your Email Marked As Spam.

93. Knee-Jerk Reaction: Polldaddy Personalization.

94. Knee-Jerk Reaction: Infogroup Email.

95. World's worst email created by Email critic.

96. The Anatomy of an Awful Marketing Email. How can people stop producing awful marketing emails entirely? Well to do that, they have to know just what makes an email so awful email.

97. Bad email marketing tactics (that people still do) –  a list of worst email marketing advices.

98. 11 Email Marketing WORST Practices – If you get an email marketing advice and it is listed in this blog post – don't do it.

Bonus

99. Email marketing reactions (GIFs)

So that was the list of 99 email marketing resources. Tell us what you think about it in the comment section below. Your feedback and insights are very welcome.

Unfortunately, we could not list all the top blogs posts out there (otherwise this post would never get published), so if you don't see your favorites in this post, please don't be offended. Just mention them in the comments instead. They might make in the next list.