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FREE MARKETING ARTICLES: ‘Lead Generation’
3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)
If threatened, we move into action. At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider. Great copywriting compels action, so it's no surprise fear is used in marketing.
How Many of These 2026 Content Marketing Must-Dos Are You Doing?
Prediction season has come and gone, leaving in its wake a wide range of educated guesses as to how content marketing will evolve over the course of 2014. Whether all these predictions come to fruition remains to be seen, but one thing is certain: we marketers love us some…
Optimize Your Video Content: A Simple 5-Step Process
Despite the popularity of video, there's still a common misconception that you can create tons of video content, throw it up on YouTube, and pray to the marketing gods that it attracts attention. However, this kind of wishful thinking is crazy.
How Much Does A Lead Cost?
The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65. Here in the technology…
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