A Glossary of Common Email Marketing Terms

Email is still one of the best ways to get in front of your audience…but people are still busy and a TON of email gets deleted. So, as marketers, we’re always looking for easy ways to get more emails opened, seen and…

This week, we are sitting down with Chris Goward, the author of "You Should Test That!", a book that teaches the processes, frameworks and techniques of scientific marketing to make better decisions and achieve…

Statewide program Healthier Tennessee has the goal to inspire people to eat better, move more and quit using tobacco. To do this, the marketing team developed a “Small Starts” initiative, buoyed by behavior-triggered email sends and a “Fresh Starts” giveaway.