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FREE MARKETING ARTICLES: ‘Ecommerce’
What metrics should you track?
What gets measured gets done. But these days, you can only measure so much — so what should you measure? If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization efforts.
Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content
In February, MarketingSherpa covered Eventful’s personalization of its weekly newsletter and the launch a new email alert system. Eventful took home the Best in Show trophy with this campaign by creatively and diligently transforming its email program to highlight relevance…
The No-Effort Email to Convert Free Users to Paying Customers
In 5 minutes today you can set up an automated email that will help you understand your recent signups and convert more of them from free to paid.
What makes a free trial work (or not)
Do limited time try-before-buying offers work for tech vendors? That's the question Totango addressed in new research that shows that companies can boost their conversion rate simply by paying attention to the people who sign up and — shocker — communicating with them.
-LK, Magazine and Enewsletter Publisher