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FREE MARKETING ARTICLES: ‘B2C’



7 Ways to Optimize Your Conversion Forms to Get Better Leads


Without having conversion forms, it’s going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion…

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How to Stop Getting Ignored and Break Through the Clutter in Your Prospect's Inbox

- Posted by admin in B2C, Email Marketing

Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list.


Onboarding Emails: What Happens After They Sign Up For Your "Free Thing"

- Posted by admin in B2C, Email Marketing

Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? How many of them do you still buy from?


How to Do Content Marketing on a Shoestring Budget


"Content marketing" sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren't exactly rolling around in piles of money. I get questions like this — "Where do I get the budget for…





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