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FREE MARKETING ARTICLES: ‘B2B’
Buried Treasure: Tokenizing email addresses for better lead segmentation
Most B2B lead generation programs are centered around capturing an email address. It is common for marketers to segment email addresses based on domain for deliverability tracking. But, there is often deeper…
Do Pop-Up Forms Really Work?
What's your reaction to a pop-up box that appears over a blog post or article you're trying to read? In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy…
How to Perform B2B Lead Generation Email Campaigns the smart way
It has long been established that email marketing is still the most reliable lead generation channel for B2B marketing. It's traditional, yet it never fails to deliver the numbers – with a competent level of quality of leads…
IT company’s zombie-themed campaign increases CTO 3% at president, owner level
Sometimes, B2B can be fun. Take for instance this award-winning case study from SunGard Availability Services that took advantage of the popularity of zombies in current media and culture. The concept of a zombie…
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