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Marketing Research Chart: 2012 budgets suggest a new role for email marketing
Repost: Original article by:marketingsherpa
Where does email marketing sit in your organization’s 2012 budget? We surveyed 2,735 marketers to find out how their organizations prioritize email marketing in this year’s line-up. The results of our study suggest an emerging role for email marketing.
Marketing Research Chart: Organizations increasing and decreasing marketing budgets — the impact on tactics
Q. How do you foresee budgets for the following marketing tactics changing from 2011 to 2012?
Click here to see a larger, printable version of this chart
According to our recent Email Marketing Benchmark Survey, the shift from outbound to inbound marketing tactics continues in the projected budgets for 2012. Online tactics such as websites, social media, search and email marketing are most often used to attract prospects into the Marketing-Sales funnel through shared content. The majority of organizations are increasing budgets in all four areas by more than 40%, with very little decrease.
New to this exclusive group is mobile marketing. Mobile marketing is in the early stages of widespread implementation, but the change in consumer lifestyle, combined with the channel’s ability to interact with a customer on the run, creates an opportunity ripe for investment.
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