5 Major Reasons Email Marketing Should Be On Your Marketing Agenda
by Kate Berrini, boomerang
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There are dozens of tools and strategies that you can use in order to market your business, but email marketing should be at the top of your agenda. Email marketing is a proven and reliable method of reaching out to those who are most likely to purchase your product or service. If you are wondering if spending time and money with email marketing is worth it, here are five compelling reasons to consider.

1. Email marketing is relatively cheap.
   Getting started with Boomerang is free – and after your initial trial you can keep going for just $9.95 per month. No other form of marketing offers this type of high return on investment for such a low price. Creating email marketing messages and sending them out to your list members costs just pennies compared to traditional forms of direct marketing – like printed direct mail messages.
2. Email marketing is very fast.
   Within just a few minutes you can have your message ready to send out to your list members. By using a pre-made template, outsourcing content creation and setting up pre-loaded messages weeks at a time, you can cut your time down even more significantly. The cycle from idea to implementation is very short meaning that you can send timely messages that directly relate to what is going on in the world or in your industry.
3. Email can be completely automated.
   One of the major problems that companies experience with marketing is consistency. When you are deep in the business of doing business it can sometimes be difficult to remember to market yourself to new clients and customers. With email marketing, you can automate the marketing process so that it’s consistent and runs reliably while you and your team focus on other parts of your business.
4. Email can be completely personalized.
   One of the best ways to reach out to your target market is to speak with them directly. That’s nearly impossible with other types of marketing, but email marketing can be heavily personalized. Through the use of mail merge fields you can customize your message to include the recipient’s name and other personal information. You can also segment your list so you are targeting specific types of list members.
5. Email marketing gives you valuable tracking data.
   No other marketing form lets you get specific and clear on how your recipients are interacting with the marketing message. Email marketing lets you track opens, clicks and follow through data so you can understand exactly who is opening your messages and what they are doing with them when they are opened. This data can be extremely valuable and help you plan out your strategy as you move forward with your marketing. Tracking and analyzing the data from your email marketing efforts can help you improve your strategy and refine your results.

These five reasons just scratch the surface of the benefits of email marketing – but they should be reason enough to try this form of marketing for your business.

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