6 Ways to Inspired Content Marketing

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing... [more]

Should Blog Comments Be Rewarded?

As Twitter and Facebook have become more popular as ways to share and react to content, the blog comment has lost a lot of its mojo. Sure, there are some blog post that generate a lot of comments but the enthusiasm [more]

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today's Whiteboard Friday, Rand runs [more]

How to Grow Your Facebook Audience #socialmedia

Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media. Our "instructographic" below will show you [more]

How to Write a Sales Email That Actually Gets a Response

When was the last time you responded to any type of interruptive advertisement? If you're anything like most modern consumers, it was probably sometime during the Clinton administration. Thankfully the [more]

Keys to Copy that Delivers Your Message – Not Just Your Email

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers' inbox and opened are critical to email marketing success. You can read some tips to [more]

Email Marketing Genius: 18 Rockstar Brands That Got Their Email Voice Right

Email marketing is considered so 'yesterday' by the cool young things that we hear news of its impending demise every 3 months. However, guess what's been going from strength to strength on a quarterly basis for years [more]

Stop Worrying About the New Google Maps; These URL Parameters Are Gold

I suspect I'm not alone in saying: I've never been a fan of the New Google Maps. In the interstitial weeks between that tweet and today, Google has made some noticeable improvements. But the user experience [more]

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

In 2012, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the signs flipped, [more]

Email Marketers Need to Do More to Nurture Leads [Study]

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn't enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Lead nurturing is [more]

How To Create And Promote Your YouTube Video In 8 Simple Steps

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. YouTube is a great way to introduce your company to [more]

Fear of Links

Flashback to 1999 – journalists from old media are afraid to link to other publications or sources despite the new opportunities the Web offers – bloggers embrace the Internet and hyperlinks in contrast and [more]

6 Best Software Programs For Hassle-Free A/B Testing

If you've spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business' success. Every customer base is unique, and winning marketing [more]

Link Earning: 10 Best Practices For E-mail Outreach [INFOGRAPHIC]

It's no secret that backlinks are a key ingredient in getting a website to grow your traffic, leads, and business. Building your brand and creating quality content is essential to earning those prized backlinks. But how [more]

Screen Size Matters: Adapting Content Strategy for Multiple Devices

The way we consume content is changing at a faster pace than at any time in history. While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since. The growth of... [more]

Introducing Marketo's Email Lookbook for Spring/Summer 2014

A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail's new tabs, it is becoming even [more]

Why Direct Mail Still Matters and How to Make It Work for Your Business

Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association [more]

5 Tips For The Email Deliverability-Obsessed

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, [more]

How to Build Social Media Into Your Content Marketing Processes

For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is [more]

19 Obvious A/B Tests You Should Run on Your Website

Conversion rate optimization isn't an easy game to play, especially if you're a new kid on the block. There are some great resources to help you, though, like MecLabs and MarketingSherpa. The real problem with CRO is [more]

Find out what your audience is looking for

Keyword Tool helps you find the keywords that people are typing into Google search box. keywordtool is the best alternative to Google Keyword Planner and Ubersuggest. Here are a few reasons [more]

Viral Marketing: The Short Story Of A Targeted Email Campaign That Went Viral

This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It's easy [more]

On-Page SEO: The Essential Blogging Checklist

When was the last time you've ran a check on your blog? Perhaps you've been so caught up with figuring out why nothing's working that you've forgotten to evaluate whether certain elements are present in the first [more]

Designing email sucks: A brief history and how we're making it better

We spend a lot of time helping people improve their email. And over time we've become acutely aware of the reasons why creating and designing emails is a hard process. Frankly, it kind of sucks. But why it's [more]

Unsample Google Analytics Reports Easy Quick Tutorial

So as you may be aware at Beam Us Up we love Google Analytics! (Didn't notice? Check out our other tools) Anyway so we have created a tool that unsamples Google Analytics reports in seconds! And it's super easy to use! [more]

6 Ways to Inspired Content Marketing

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing... [more]

Should Blog Comments Be Rewarded?

As Twitter and Facebook have become more popular as ways to share and react to content, the blog comment has lost a lot of its mojo. Sure, there are some blog post that generate a lot of comments but the enthusiasm [more]

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today's Whiteboard Friday, Rand runs [more]