BtoB Video On Demand
by BtoB, The Magazine for Marketing Strategists
Repost

Social media is top of mind for b-to-b marketers. Is it right for b-to-b marketers? How can b-to-b marketers take advantage of what seems so solidly a consumer space? At BtoB’s Best we caught up with top marketers from Hewlett Packard, Avaya, Motorola and Emerson, and asked them how social media is working for them.

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John Kennedy
Vice President, Marketing
IBM Corp.

Mark Wilson
Vice President, Corporate Marketing
Sybase Inc.

Tom Haas
CMO
Siemens Corp

Jeff Hazlett
Vice President, CMO
Eastman Kodak Co.

Michael Mendenhall
Senior VP – CMO
Hewlett Packard

Paul Dunay
Global Managing Director – Services and Social Marketing
Avaya

Eduardo Conrado
Senior VP-CMO
Motorola

Kathy Button Bell
VP-CMO
Emerson