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Repost: Read original and complete article here
SEO-friendly articles will strengthen your online presence and greatly increase the traffic to your site. They help move your content higher up in the search engine rankings where more users can see it. In order for your articles to do their job, you must make sure you write them correctly. It involves much more than just inserting a few keywords here and there.
Here's how to craft great SEO-friendly articles.
Choose Keywords and Phrases Carefully
Use keywords and phrases directly related to your article. For example, if you're writing an article about building a deck, your main keyword phrase should include "building a deck" and the supportive keywords should be centered around the main keyword or phrase.
Great keywords give the reader a good idea of what the content is about and it helps the search engines find you. When someone is searching for content about a specific topic and your article matches, the search engines will pick up your article based on the keywords used. When the reader sees your article, they'll know right away what it's about.
Placement is Important
Where you place your keywords and phrases is very important. The main keyword should always appear in the title along with the first and last paragraphs. You can also place them in the headings for easy viewing. Spread the supportive keywords randomly throughout the article.
Be mindful of how many times you use your keyword and phrases. If they appear too often, it will take away from the article and appear to search engines as "keyword stuffing". You need just enough of them for the search engine to pick up your content. No more than once every 100 words is recommended.
Readability
How your article reads is very important. The keywords and phrases should fit in naturally so the sentences flow smoothly within the article. If your sentences are hard to read or if they don't make sense, your visitors will get annoyed and look elsewhere for the information they seek. The best way to make sure your article is SEO-friendly and easily readable is by reading it aloud to see if the sentences flow smoothly. If they don't, make changes until they do.
Provide Quality Content
Readers search the net for information they can use or for content that is fun and interesting to read. Therefore, you need to provide informational or interesting articles to keep visitors coming back for more. Stay away from repetition. If you're just saying the same thing repeatedly throughout the entire article, you're not really providing the reader with anything of value. This could also be a sign that you're using the keywords too freely.
Give readers a way to interact by providing a place to leave comments or by using the "like" and "share" buttons. When readers interact, it helps the search engines determine how valuable your content is. As a result, it can help move you up in the rankings. Once you learn how to craft great SEO-friendly articles, you'll begin to see more traffic coming your way, which in turn will strengthen your online presence.
What tips do you have for writing great SEO-friendly articles?
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