Author: Bethesda Emedia Marketing

Everything, no matter how great it may have once been, eventually becomes outdated.

This is the case in every facet of the business world from packaging design to advertisements to product production.  On the Internet, companies such as eBay are constantly updating their homepage design, looking for ways to attract and retain more visitors.

With Email newsletters, old designs can not only lessen the value of the publication but can actually impede the response of potential customers.

Think of how often, for example, that you’ve clicked onto a website searching for information and found yourself looking at something out of late 1990s. The worst examples are those that look like an old Geocities site.

Think about it. Did you actually suffer through the horrendous bright font against bright background design or did you do, as most people do, click back and look elsewhere for your information?  Presentation is often as important as content.

If you’re relying on an overly basic or simple design for your current Enewsletter, then you’re leaving money on the table. 

The reason is that a lack of style screams that your organization has a lack of sophistication, handles old-school products and services and lacks genuine professionalism.  People are inherently superficial in nature and while we are told to not judge books by their covers, we still do.

Buyers and Inquirers want to see modern, stylish graphics and layout that compliments the content being presented to them. They need to feel the product is just the best, modern solution for their needs. This outlook is particularly true of younger readers, who’ve grown up in a world dominated by graphics and imagery.

To rely on a minimalist design is to simply have a newsletter that few people wish to read.

Fortunately, you can improve customer response and retain more subscribers by simply updating that old design to a modern one in less than a few minutes time.

A few years ago, you most likely had to hire a group of graphic designers to create a new newsletter design for you.  This would have cost hundreds if not thousands of dollars. If the results didn’t turn out as you’d expected, you would’ve been stuck with the cost of a big expenditure with little payoff.

Today, things have changed.  With newsletter templates like those from Bethesda Emedia Marketing, you can easily choose from hundreds of different designs that are modestly priced and ready for immediate download.

An added bonus:  It's simple and cheap to hire one of the company's excepts to make changes – add your logo, add the Enewsletter CAN-Spam compliance details and other details like colors and selected fonts. The cost is very reasonable and depends upon the changes you would like to make.

You will note that these are the same quality designs professionally produced by graphic artists, but since they’re sold as templates, they’re available at a fraction of the cost of custom design work. Best of all, the customization provide by companies like Bethesda Emedia makes it appear that your Enewsletter is "big time," even if your organization is you and your cat.

If one template doesn’t produce the response that you desire, you can try another one and compare the results.  This reasonably priced library of templates makes it particularly affordable to do the type of split testing required to maximize response and ultimately profitability.

Do your business a favor and consider upgrading to a modern design today.

ABOUT THE AUTHOR:  Bethesda Emedia Marketing specializes in Enewsletter template designs. Our design team has produced thousands of HTML Enewsletter forms. These e-newsletter forms have been used for at least 1,000 different industries in the United States, Canada, the United Kingdom, Europe and worldwide.

The forms are vetted to ensure that they will render correctly in a variety of Email Providers systems like Outlook, Gmail, Yahoo!, AOL, plus dozens more. Your organization looks professional with these forms.

Bethesda Email Marketing also provides Email Transmission Services with its Full Service Enewsletters product.  This service has been available for over 10 years to: Associations, Publishers, Conference Organizers, manufacturing companies, educational institutions and many other businesses.

The company is a unit of the Bethesda List Center, Inc., (BLC) based in Bethesda, Maryland. BLC is a mailing list manager and mailing list broker for many well known business to business firms. Many of Bethesda List's clients have worked with the company for almost 20 years.

Image courtesy of (Stuart Miles) from freedigitalphotos