Author: marketo

Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.

We wanted to provide you with an easy-to-read cheat sheet (in the form of a fun infographic of course) that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.

So take this cheat sheet, print it out and tack it to your cubicle wall for reference the next time you plan an email campaign! And be sure to download our new Definitive Guide to Engaging Email to learn more about email best practices.