Author: whichtestwon

Actual Test Results:(Click back to see Versions A & B)
By adding testimonials at the bottom of the email, Version B won an astounding 247% more clicks at a 99% confidence rate.

DeliverySuccess, a provider of html template solutions, conducted this test in-house using internal testing technology.

It's no surprise that people like testimonials because this is such reassuring content. What is surprising is the counter-intuitive nature of the results when compared to current email trends. Lately email campaigns have been hyper-focused on getting the click, which in most cases results in bare-boned creative with minimal, albeit persuasive, content. Plus, who would guess that copy below the typical email fold would impact results so much?

All that praise being said, we wish this test measured all the way down the funnel to purchases. However, this test was a huge success for increasing the number of top to mid-funnel opportunities.

VERSION B
How site visitors voted: VERSION A (34%) VERSION B (66%)