5 Great Marketing Resolutions for 2010
by Karen Cha, Bethesda Emedia Marketing

With the new year coming in, it’s important to put the strains of 2009 behind and look forward to the potential of 2010. Here are several some tips to help you along in your email marketing ventures.

1. Be helpful in your social media.
Focus on service by

• Ensuring trustworthy products and support
• Listening to your customers
• Delivering and optimizing relevant content to your customers

2. Engage your subscribers.

• Listen to what your customers need
• Keep your lists clean
• Follow best practices by playing by the rules

3. Appreciate your subscribers.

• Find out what your subscribers like and don’t like
• Invite them to critique your marketing efforts
• Treat them to special promotions

4. Don’t forget your basics.

• Thank subscribers with “Welcome” emails
• Give the subscribers reason to subscribel; validate their opt-in
• Let them identify their needs
• Send relevant content

5. Design your emails according to your subscibers.
Segmentation and relevant content plays an even more important role during your email marketing campaign. Test out your designs and track the results you get from them. Decide on the design you want andmake sure that it is clear that content can be shared. Promote yourself through social media.