B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career.

Share Email Marketing ‘More Effective That Social Media for Driving Sales’ by Direct Marketing Association Repost Email marketing is still more effective than social media when it comes to brand building and boosting sales, the latest research shows. A study by integrated communications agency Rocket, which looked at the views of 100 marketers, found that [...]

Improve email relevancy. Triggered emails rank as the most effective email tactic to increasing relevancy. Yet few merketers choose to utilize this tactic. It takes some work, but it is worth the results when done well. Check out what Marketing Sherpa has to say about increasing email relevancy.

Dr. Flint McGlaughlin, Managing Director at MECLABS, has overseen more than 10,000 optimization tests on landing pages and emails. Read more about his insights on email optimization from Marketing Sherpa’s Email Marketing Summit.