Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Below are five tools that you can use to make your content more user friendly. These tools also make your life a lot easier too because of their simplicity.

Is it best to hire an email service provider or to handle email distribution in-house? For most marketers, that decision is based on time and money. ESPs often provide automation and templates that appeal to marketers with smaller lists and even less time. But when is it time to move to a hosted model?

For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox-your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber’s friends. But you shouldn’t get too comfortable with this privileged arrangement.

Make sure you are making the most out of your content by getting some perspective. Sometimes, you become so focused in your writing that you lose site of the whole picture. Ali Hale breaks down four ways you can get some effective perspectives.